![]() ![]() ![]() “Our software has come a long way since Flixel 1.0, which was the precursor to Cinemagraph Pro for iOS – back then we continuously ran into hardware limitations, but now the combination of the power in Apple’s new devices combined with iOS 9’s performance enhancements means feature parity is finally a possibility,” writes Pavlidis, adding, “we know that while the price point might deter casual retail consumers, our professional audience is happy to pay for the tool knowing it saves them time in the long run.”Īlmost a sub-narrative in the history of app development has been to watch companies wrestle with business models ranging from “free” to “freemium” to simply charging what the product is actually worth, each of which have their own particular drawbacks and risks. It may have made sense just a few years ago that there would be a significant price gap between mobile apps and desktop software, but with 30,000 paying customers and over 1.2 million app downloads, Flixel definitely runs a risk when it asks its users to pay what it considers its product to be worth. “Today, with products like the iPad Pro and iPhone 6s, mobile devices are as powerful as the MacBook Pro, yet there’s still a disparity between iOS and Mac apps – both in features and in price – and we’ve decided to address both,” writes Flixel co-founder and CTO Mark Pavlidis on the company blog. In doing so, the company takes a risk by doubling down on the idea that its paying clientele will swallow the increase knowing that they’re working with a quality product, while most casual users will likely balk at the price. to its equivalent iOS app price of $249.99. Making the case for what it calls “pricing parity”, Flixel has announced a rise in what it had been charging for its mobile app from $49.99 U.S.
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